You Started Your Own Business!

business-office - invest in youYou’ve taken the exciting step of starting your own business! It’s a thrilling journey to become a business owner, and it comes with some big expectations. Such as to make money, have more flexibility, and chase your dreams. While these aspirations are valid, it’s crucial to understand that making money and achieving your goals takes time and effort.
Now that you’re in charge of your business, you have a lot of responsibilities. One important thing to remember is the need for continuous self-improvement. In other words, you should keep working on your skills and maintaining the right attitude. This ongoing effort to learn and grow personally is essential for achieving lasting success in your business adventure.​

Certain concerns you might be experiencing, or ones that you should be considering, include:

How will I manage my finances?

  • Tracking finances – Have a separate bank and credit card for the business. Invest in an accounting system to track expenses, loans, and income.
  • Are my profits increasing? Tracking financial performance is crucial. Expect daily fluctuations as being normal, overall growth over time is a positive sign.
  • How will I handle setbacks and challenges

Working time

  • Am I working more hours? What is my workload? Is it becoming overwhelming? Is there an increase in hours without a proportional increase in profit?
  • Am I working harder? Is there more effort without an increase in results?
  • Do I have new leads every day and follow-ups to make?

Leads and followups

  • How do I get leads?
  • Are there any follow-ups and how do I manage them?

Plans

  • Marketing – Do you have a strategy for reaching and attracting customers?
  • Business – Do you have a roadmap on the direction you wish the company to go? What are your business goals and strategies for growing the business?
  • Exiting Plans – I know you have just started the business, but what will you do with it later? It is good to have ideas regarding selling it, passing it on, or other means of exiting.

These areas help you gauge your business’s health and your work-life balance. You may have answers to many or all of these concerns. But nonetheless as time passes, your business grows, and changes occur. To meet these changes you may find you will need to invest in yourself to learn.

You look around and realize your services might be slightly behind the times. Your understanding of the product isn’t up to date because it’s gone through some changes. And maybe not many people are hearing about you and your company. And when they learn of you, they’ve already gone ahead and hired or bought something similar from someone else. Do any of these situations sound familiar to you? If so, keep reading – we’ve got some solutions for you.

Why do people start up a business?

Some reasons are:

  • Lifestyle – they are tired of the corporate life, living from paycheck to paycheck, more or less being coin-operated (a term coined by Eric Worre)
  • Job hunting – there is difficulty finding a job
  • Education requirements – have a college education but do not meet all the requirements for the available positions
  • Work Experience – lack of or in some cases to much experience for the job requirements
  • Product to sell – they have a service or product to sell and they know a lot of people
  • Time requirements – due to your commitments the work schedules do not match your needs

I am sure none of these reasons are new to you and, in fact, you probably know more.

How do you remain current or why do you need to invest in yourself?

The main issue whether you work in the corporate environment or work for yourself is you have to find ways to remain current. You have to invest in you. Consider the following areas:

  • skills - invest in youthe service you offer – You have to stay up-to-date with new methods and tools.
  • your knowledge of the product – You need to keep your knowledge of the product current. If there are any new features you need to know them or be able to reference them immediately.
  • you need to get new leads and more follow-ups – There are better ways to reach more people faster. Learn them. You want to attract particular customers. Check out our other blog posts on attraction, sometimes called relationship, marketing.
  • there are different communication methods – If you are not currently using social media, now is a good time to start. We can help you navigate social media sites and teach you how to use the different types. Stay tuned for upcoming feature articles.

Why invest in youself?

The previous comments are just a few reasons investment in yourself is necessary. As you define and refine your goals, you will discover more.

It will require an investment of time and eventually some finances. There are valuable resources available at a reasonable cost, in some cases free.
Free training is always good. It provides a place to start and figure out where to focus. However, it’s important to understand free resources can only take you so far. You are valuable, and it’s worth investing your money and your time in yourself.

One of the primary reasons for this self-investment is to acquire knowledge that you can then share with others. What could be a more effective means of ensuring the showcase of your services in your distinct and unique manner? And what better way to promote your product than according to your vision?Having a coach or mentor is one of those solutions. It provides a way to exchange ideas and receive advice.
If you’re interested in learning more about how to invest in yourself, leave me a message, and we will schedule some time to talk.

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